Privacy Policy


  • What data does Flora collect?
  • What data may be shared with third parties?
  • How to deactivate your account
  • Online tracking
  • Changes to this Privacy Policy

What data does Flora collect?

When you create a Flora account, we ask for some personal information, including your name and email address. Your email address will be your Flora account user name, which you will use to log-into your account.

We do not view or store your credit card information. This is handled by our third-party payment processor. We store your name, email address and shipping address so we can process your order through our fulfillment partner. If you are logged into your Flora account when you purchase something on our Site, we associate that order with your Flora account. Your credit card information saved by our third-party payment processor and shipping address may be used for purchases approved by you for goods and services from Flora.

Flora collects industry standard data from everyone who visits our Sites even if you don’t have a Flora account. This information is used to provide users with Flora products and services, to allow us to understand how visitors navigate our Site, and to provide advertising that is relevant to your interests.

Purchase and Login Information: If you purchase products from our Site, we request that you provide your name, email address, billing and shipping address, and any information necessary to complete the transaction. We do not collect or store your full credit card information. Our credit card processing service provider, Stripe, will collect and store full payment card information from you when an order is placed until when it ships.

Mailing List Information: You may choose to submit your name and email address via a submission form located on our Site. Your email address may be used to send you news about Flora related services, products or promotions. We may use one or more service providers to administer these messages, but we do not share your email address with spammers or any other third parties without your permission. If we do so, each marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future marketing communications.

Information about your visit. This includes log data such as your browser type, operating system, the URL of the page that referred you, the different actions you performed, and the IP address you used to access pages on the Site. We use this type of information to provide you with an experience that’s relevant to your location based on the IP address, to prevent Site misuse, and to ensure the Site is working properly. We also collect data from cookies–small data files stored on your hard drive by a website. We may use session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal experience on our Site. This information is collected to make the Site more useful to you. The control of Cookie use can be modified in the settings for your browser.

Whenever you contact Flora for help, we collect your name and email address along with additional information you provide in your request so that we can verify your account and assist you and improve our Service. If you contact us for support when already logged in to your account, the request form or e-mail may contain pre-populated account information, so you don’t have to type it manually. We store your PII for as long as you maintain a Flora account.

What data may be shared with third parties?

Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you. Under no circumstance do we share personal information for any commercial or marketing purpose unrelated to the delivery of our products and services without asking you first. We will only share this data under the following circumstances:

  • With companies that are contractually engaged in providing us with services, such as order fulfillment, email management and payment processing. These companies are obligated by contract to safeguard any PII they receive from us.
  • If we believe that disclosure is reasonably necessary to comply with a law, regulation, valid legal process (e.g., subpoenas or warrants served on us), or governmental or regulatory request, to enforce or apply the Terms of Use, to protect the rights, property, security or safety of Flora, its employees, users, or others. If we are going to release your data, we will do our best to provide you with notice in advance by email, unless we are prohibited by law from doing so.
  • We may share or transfer personal information as part of a business deal such as the financing, sale, merger, bankruptcy, sale of assets or reorganization of our company. We will notify you if a different company will receive your PII and the promises in this Privacy Policy will apply to your data as transferred to the new entity.
  • We may share personal information with your consent. For example, you may let us share personal information with others for marketing uses. Those uses will be subject to their privacy policies.
  • We may share information with those who need it to do work for us such as customer service suppliers who may need access to your information to deliver excellent service.

How to deactivate your Flora account

You can deactivate your Flora account at any time by contacting Customer Support. Flora may continue to use your non-PII data after you deactivate your account.

Online tracking

Website Use Information: Like many websites, we and our third-party partners analyze log file information and other data collected through cookies, web beacons, and other tracking technology, to collect information about your browsing behavior when you visit our Site, including for example, your browser type, domains, page views, IP address, referring/exit pages, information about how you interact with our Site’s webpages and with third-party links, traffic and usage trends on the service, etc. For example, we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the Site and enhance your experience when you use the Site. For more information on how Google uses this data, go to www.google.com/policies/privacy/partners/. We use session cookies to keep you logged in while you use features of our Site; these disappear after you close your browser. We also use persistent cookies, which stay in your browser and allow us to recognize you when you return to the Site. We use this to remember your information so you will not have to re-enter it, to better understand how you use our website and products and services, to diagnose and fix technology problems, and otherwise enhance our Site, products, and services. In some of our email messages, we use a “click- through URL” linked to content on the Site. We track this click-through data to help us measure the effectiveness of our customer communications. We also use third-party analytics tools to assist us with analyzing and improving our service. Most Internet browsers automatically accept cookies, but you may be able to change the settings of your browser to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you set your browser to reject cookies, parts of our Site may not work for you. Please note, depending on your type of device or browser, it may not be possible to delete or disable all tracking mechanisms on your device.

Third-Party Sites and Features: Our Site may contain links to other websites operated by third parties and may include social media features such as Facebook and Twitter buttons (such as “Like,” “Tweet” or “Pin”). These third-party sites may collect information about you if you click on a link and the social media sites may automatically record information about your browsing behavior every time you visit a site that has a social media button. Your interactions with these features are governed by the privacy policy of the company providing the feature, not by our privacy policy. We do not control what information these third parties collect. Please review your privacy settings on your social media sites and think carefully before clicking on links which may take you to a third-party website.

Changes to this privacy policy

This Privacy Policy may be updated from time to time for any reason. We will post the new Privacy Policy at and we will change the “Last Updated” date. You should consult this Privacy Policy regularly for any changes.